Daxing Exhibition Center in Beijing, China designed by Latitude Studio
Daxing Exhibition Center design aims to display the appearance, trademark look and materials of the future mall which will be built next by.
LATITUDES’ proposal is conceived as a journey for the visitor through an exhibition space that begins with the reception of the guest; continues through an auditorium; display areas with 1:1 scale mock-ups; resting zone and finishes with the outlook of the future shopping mall building from the highest terrace of the showroom.
The journey is lead by a red-spiral staircase from ground level up to the third floor, showing on its way to the top, different mockups, environments and outdoor terraces.
The first floor contains meeting rooms, office space, retail mockup, as well as the start of the staircase which is placed in a predominant atrium at the center of the building. As soon as the visitor takes the first step inside the show room, he/s is surrounded by the retail mock-up glass facades and can feel already the atmosphere of the future mall.
The atrium actually works as an interpretation of the common areas of the future mall. The atrium actually works as an interpretation of the common areas of the future mall.
After watching the introduction video in the auditorium of the second floor, the visitor moves to a dark room to contemplate a phy