Immersive Christmas Tree Installation at London’s Coal Drops Yard – This is Loop

Immersive Christmas Tree

Lighting specialist This is Loop have installed an immersive Christmas tree installation at Coal Drops Yard in King’s Cross, London, UK.

Prism is a 28ft tall pentahedron with connecting tunnels right through the structure that the public can access to interact with the work. This amazing immersive Christmas Tree pavilion is faced with an asymetric design dissected and framed by lines of programmable LED lighting.

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Prism Christmas Tree Installation was commissioned by We are The Fair for Coal Drops Yard. Instead of the traditional Christmas tree the artwork is the headline sculptural offering from the team at Kings Cross.

The square pyramid frame has been reused from last years installation as it was designed to be repurposed each year to host a new artist.

“We were tasked with creating a concept that encouraged interaction and play, this made us consider what human to human exchange currently represents in a Pandemic environment. We decided to try and create joyful unexpected encounters with others and with that the Prism tunnels came into being” –  This is Loop.

The illusion is that the kaleidoscopic mirror tunnels appear to pass straight through the structure, but they actually turn 90degrees, creating surprise encounters between friends and strangers alike, encouraging and instigating unexpected human connections in a world of light and colour.

This is Loop is a British creative studio specialising in immersive light installations. Loop was formed by a collaboration of Alan Hayes and Harriet Lumby, with decades of combined experience realising, honing and perfecting creative visions. With backgrounds in Set design and Fabrication, Prop making, Digital Projection and AV integration, Scenic Painting and Set dressing to name but a few, Loop has a breadth of knowledge to cover almost every direction or facet of a project.

Project Details: 

Project namePrism (Christmas Tree)
DesignerThis is Loop
ClientWe are The Fair
PhotographyAlan Hayes & Sean Kerr
LocationCoal Drops Yard, King’s Cross , London